Construction Week: The growing demand for sustainable housing in India - MAIA Estates

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Construction Week: The growing demand for sustainable housing in India


The surge in demand for green buildings in India is transforming the real estate sector, particularly among luxury homebuyers. Renowned for eco-friendly design and energy efficiency, green buildings offer substantial reductions in energy and water consumption. This trend underscores a shift in housing preferences, with sustainability becoming a crucial consideration for homebuyers. This exploration delves into the driving forces behind the growing preference for sustainable homes in India, examining key factors contributing to the rise of green real estate.

Environmental awareness:

A primary driver behind the surge in demand for green real estate is the increased environmental awareness among homebuyers. According to a survey by CVoter on behalf of the Yale Program of Climate Change Communication, 84% of Indians believe that global warming is an undeniable reality—an increase of 15% from 2011. Thus, sustainable homes, incorporating energy-efficient features and eco-friendly materials, resonate with buyers committed to minimizing their environmental footprint and actively contributing to a more sustainable future.

Energy efficiency and financial gains:

Studies show that green homes featuring solar panels, energy-efficient appliances, and advanced insulation, can save up to 30% on energy and 50% on water. These features not only reduce the environmental impact but also lead to significant cost savings for homeowners. According to The Energy and Resources Institute (TERI), embracing green building concepts has the potential to annually save a significant 8,400 megawatts of power in urban areas of India, effectively catering to the lighting needs of 5,50,000 homes each year. While green homes may incur a higher initial cost compared to traditional ones, their undeniable long-term financial advantages make them an attractive investment for buyers prioritizing long term savings.

Health and well-being:

Sustainable homes prioritize health and well-being through thoughtful design, emphasizing superior indoor air quality achieved via ventilation systems, air purification, and low-emission materials. Non-toxic building materials ensure safety during construction and contribute to a healthier indoor environment. These homes maximize natural light, reducing the need for artificial lighting, positively impacting mood, circadian rhythms, and sleep quality. Collectively, these features create a living environment promoting both physical and mental health for occupants.

Government incentives and regulations:

Recognizing the significance of sustainable development, the Indian government has implemented a range of incentives and regulations to foster green real estate. Certifications like “Leadership in Energy and Environmental Design” (LEED) and “Green Rating for Integrated Habitat Assessment” (GRIHA) are employed to assess the sustainability of buildings. Various initiatives, including tax benefits, subsidies, and certifications for green buildings, actively promote the adoption of sustainable practices among developers and homebuyers. This supportive policy environment significantly contributes to the growing demand for green homes pan India.

Technological advancements:

Technological advancements have facilitated developers in seamlessly integrating sustainable features into their developments. Smart home technologies, for instance, empower homeowners to monitor and control energy consumption, elevating the overall efficiency of green homes. This integration not only enhances sustainability but also adds a modern and futuristic appeal to these properties, aligning with the evolving preferences of homeowners in a technologically driven era.

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Posted on

February 7, 2024